Bus Shelter Ad

I've passed by this advertisement, on the outside of a bus shelter on First Avenue, a few times now. When I first saw it, I thought to myself: Only a crazy person would ever read all of this:

First Avenue bus-shelter advertisement.

It was probably one of those cases where the advertiser is contractually bound to produce a certain number of ads in a certain period of time, and the East Village had space available.

But still, whose idea was this, to slap a picture of a Leonard Cohen look-alike onto the drug-facts insert?

I wonder how this works in a magazine?!

#eastvillage #firstavenue #advertising #busshelters